INCREASING ACCESS TO ENERGY

As Figure 4 from Atom 435 p 10, August-September (1994) based on Gallup Poll results shows, Americans are becoming increasingly more sensible about the benefits of nuclear power. In doing its part for this and other technological causes, Access to Energy is not just entertainment. It provides ammunition for use against the enemies of science, technology, and free enterprise by its readers and the readers of other publications that rely on it for accurate and original information and ideas. For this reason, it is desirable for Access to Energy to have as many readers as possible.

During the past year, readership increased at about 1% per month with no paid advertising. We wished, however, to accelerate this. Unfortunately, except for a few special opportunities, new readers can be located at an average advertising cost of about $50 each. Our solution was to raise the price to $35 and to advertise two options - an ordinary subscription or an ordinary subscription plus a year of back issues and an audio tape about radon for an additional cost. This offer is being disseminated along with an update of Petr Beckmann's warning against the effects of drinking over 63,000 gallons of rainwater.

As a result of this offer and the additional income from the price rise, Access to Energy can now advertise widely. Readership has increased by a total of 31% during the past two months.

We are, therefore, increasing circulation without compromising our policies of not carrying advertising and not selling our mailing list. For readers, there are two inconveniences. First, the price rise from $25 to $35. We are thankful that subscription renewals have remained high regardless of this. We do not want to lose any of you. Second, it is not cost-effective for us to screen other mailing lists for our current readers or for duplicates within those lists. Therefore, some Access to Energy readers receive one or more ads. Thank you for your patience. Please pass the ads on to someone who may be interested.